NEW AMERICAN FUNDING
New American Funding is a leading mortgage lender dedicated to helping individuals and families achieve their dream of homeownership. With a commitment to personalized service, competitive loan options, and a streamlined approval process, we make home financing simple and accessible. Whether you're a first-time homebuyer, refinancing, or investing in real estate.
ROLE: Director of Video Services.
Project Overview: NAF Leadership Conference Intro
The objective of this project was to produce a high-impact opening sequence for the NAF Leadership Conference, centered on the core themes of Lead, Build, and Grow.
By strategically converging cinematic live-action footage with advanced generative AI, I developed a cohesive visual narrative that bridges traditional storytelling with cutting-edge technology. The following video represents the final result of this creative synthesis.
Project Overview: 2025 NAF Leadership Conference MArketing Intro
For the 2025 Leadership Conference, the CMO envisioned an opening sequence inspired by the world of Ted Lasso. In the early days of emerging AI Apps, Leveraging a cutting-edge AI stack—primarily Runway, ElevenLabs, and Midjourney—we brought that vision to life. Here is the final result.
Project Overview: HOLIDAY ALL TEAMS MEETING INTRO
For the 2024 All-Teams Holiday Meeting. To close out the year, I was tasked with reimagining a seasonal classic. The result was "’Twas the Night Before Closing," a parody Christmas story crafted through a specialized AI production stack including Midjourney, Runway, and ElevenLabs. Created during the early stages of Midjourney, Runway, and Elevenlabs. Cleaned up and also keyed out in Davinci Resolve.
Project Overview: HOW TO E-CONSENT
For the E-Consent video refresh, I was tasked with reimagining an outdated instructional asset under tight deadlines and resource constraints. By leveraging Runway for visual enhancement and ElevenLabs for a modern voiceover, I transformed a "tired" video into a clean, updated experience.
Project Overview: WEFUND LA EVENT
In collaboration with the Creative Director at WEFUNDLA, I captured the full energy of their Summer Symposium, producing a suite of dynamic video content for their social media channels. From keynote highlights to the "full spectrum" of the event’s atmosphere, the final assets were designed to drive engagement across all platforms.
Project Overview: NAHREP EVENT COVERAGE
Comprehensive event coverage for NAHREP, where I served as both the lead videographer and editor. I focused on delivering a polished final cut that reflected the professionalism and community spirit of the event.
Project Overview: INMAN AI AWARDS
Winner of the Inman Award in the AI Category for Best Use of AI in Marketing. This recognition highlights our commitment to pushing the boundaries of real estate marketing through innovative, AI-driven storytelling and technology.
Project Overview: NAF REVERSE OLD WIVES
Produced for New American Funding’s Reverse Mortgage Team, this parody highlights how clients are leveraging home equity to "retire like a boss." By blending humor with financial strategy, we created an engaging narrative that reframes the traditional perception of reverse mortgages.
RUTH'S DIFFERENT LOOKS
Project Overview: NAF REVERSE OLD WIVES
Produced for New American Funding’s Reverse Mortgage Team, this parody highlights how clients are leveraging home equity to "retire like a boss." By blending humor with financial strategy, we created an engaging narrative that reframes the traditional perception of reverse mortgages.
PARTY ON STEVE
Project Overview:Patty Arvielo; Trailblazer
To honor Patty Arvielo receiving the prestigious Trailblazer Award, I produced this tribute for New American Funding. The project serves as a heartfelt thank you and a celebration of her visionary leadership and enduring impact on the industry.
